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Marketing & Communications Coordinator
Bowman’s Hill Wildflower Preserve in New Hope,, Pennsylvania
 
 
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Date Posted 04/13/2021
Category
Admin-Public Relations, Marketing and Communications
Philanthropy-Administrative-Non-profit
Employment Type Fulltime
Application Deadline Open until filled
 
 
 
 
 

Bowman’s Hill Wildflower Preserve (the Preserve) was founded in 1934 with a mission to
inspire the appreciation and use of native plants by serving as a sanctuary and an educational
resource for conservation and stewardship. It is a member-supported nonprofit organization
that has come to be recognized as a local treasure, a state resource and a national institution.
Known regionally for its community-based programming, it is considered a regional source for
wildflowers and is the only accredited museum in the nation focused exclusively on native
flora.



Position Summary

The Marketing and Communications Coordinator is a crucial part of the Preserve staff,
responsible for generating awareness, visibility and interest for the Preserve and its mission,
including the Preserve’s Native Plant Nursery, educational programs, membership and special
events. Over the next 12 to 18 months, this key position will be instrumental in strategically
expanding and growing the Preserve’s reach to new audiences.

This position oversees, develops and implements the Preserve’s communications in
collaboration with staff, naturalists and volunteers, utilizing various channels such as email
communications, advertising, the bhwp.org website, print, regional news outlets and social
media. The successful candidate will be a creative self-starter with excellent time management
and organizational skills, passionate about the Preserve’s mission, and proficient with most
communication platforms and WordPress. The Marketing and Communications Coordinator
reports directly to the Executive Director and is supported by the Marketing and
Communications Committee, which includes experienced marketing and writing professionals.


Responsibilities

Website

  • Create, edit and monitor content of bhwp.org, including text, video and images to keep
it current, technically accurate and actively promoting the Preserve’s mission and
ongoing activities
  • Use analytics to monitor web traffic and SEO, including the ability to analyze complex
metrics and translate them into clear, actionable recommendations
  • Utilize the Preserve’s established style guide, branding guidelines and voice for
consistency and technical accuracy
  • Coordinate with web designer/host contractor on improvements and problem-solving

Social Media

  • Develop an ongoing, robust social media presence and ongoing strategy to generate
awareness and engagement, utilizing Facebook, Instagram, Twitter and LinkedIn
  • Monitor social media comments and engage with followers
  • Establish metrics and monitor platform progress
  • Research trends in order to position the Preserve ahead of significant changes in the

social media environment.

Advertising

  • Recommend and execute advertising opportunities to provide optimized coverage for
the Preserve and its programs
  • Track and provide feedback for campaign effectiveness.

Print Publications

  • Oversee the development and production of all promotional print materials.

Media Management
  • Write and distribute program, special event and other news releases
  • Manage media requests for TV, radio and print
  • Generate public relations opportunities through awareness and networking with travel

and tourism organizations such as Visit Bucks County, Delaware River Towns Chamber
and Greater Philadelphia Gardens.

Financial Management

  • Develop annual departmental budget in collaboration with the Executive Director and
the Marketing and Communication Committee
  • Oversee, develop and execute marketing & communications programs to the budget
and schedule in alignment with the Preserve’s strategic plan.

Other functions as assigned

Requirements 

B.A., B.S., or equivalent in public relations, marketing or similar field 
5+ years of professional marketing & communications experience 
Superior written communication and storytelling skills 
Ability to manage multiple projects simultaneously and successfully meet deadlines 
Proficiency with Google Suite, Microsoft Office, Mailchimp, WordPress, Google

Analytics, Adobe and all major social media platforms 
Experience with graphic design software such as InDesign or Canva a plus 
Knowledge of Mid-Atlantic regional flora helpful.

Work Schedule

This is a permanent part-time position of 24 hours/week that may include weekend, nighttime
and holiday work. The Preserve is open on most holidays, including Memorial Day, July Fourth
and Labor Day. The Preserve is closed on Christmas Eve, Christmas Day, New Year’s Eve and
New Year’s Day.

To Apply

Please send a cover letter, resume and references to:

Peter Couchman, Executive Director
couchman@bhwp.org


The Preserve is an equal opportunity employer and is committed to non-discriminatory
policies. All decisions regarding recruitment, hiring, promotion and all other terms of
employment will be made without regard to race, color, religion, age, gender, gender
expression, sexual orientation, national origin or ancestry, marital status, status as a qualified
handicapped or disabled individual, or any other impermissible factor in accordance with
applicable laws.

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